Make sure the brand assets are displayed clearly
Download and use visual brand assets from our Kippo Brand Guidelines
Use the brand assets in a way that suggests or implies partnership, sponsorship, or endorsement by Covalent Inc. and/or Kippo
Incorporate Kippo's brand assets, or anything confusingly similar, into any other trademarks, names, domain names, usernames, or logos
Use visual brand assets taken from third-party sources
Use trademarks, names, domain names, usernames, logos, or other content that imitate or could be confused with Kippo or Covalent Inc.
Copy the Kippo look and feel
If you’d like to use the "K" logo, please follow these rules and guidelines.
Show the logo in our signature pink
Show the logo in black or white if the red clashes with the background
Follow the clear space guidance on the next page
Alter, rotate, or modify the logo
Obstruct the logo
Surround the logo with other characters or creatures
Use versions of the logo not found in our Kippo Brand Guidelines
Use the "K" logo to refer to any product or service other than Kippo. Note that the "K" logo should not represent Covalent Inc.
If you’d like to use the Kippo wordmark, please follow these rules and guidelines.
Show the wordmark in our signature pink, please see our color palette
Show the wordmark in black or white if the pink clashes with the background
Follow the clear space guidance on the next page
Alter, rotate, or modify the wordmark
Obstruct the wordmark
Surround the wordmark with other characters or creatures
Use versions of the wordmark not found in our Kippo Brand Guideline
Use the Kippo wordmark to refer to any product or service other than Kippo. Note that the "K" logo should not represent Covalent Inc.
When you’re using the "K" or wordmark with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least 150% of the width of the logo. To ensure the logo maintains its visual impact, do not make the "K" logo any smaller than a quarter inch or 20 pixels wide, and wordmark any smaller than an inch or 100 pixels wide.
Display the "K" or wordmark side-by-side with other logos. If you include our logo next to other logos, please display it in the same size as other logos
Display the "K" or wordmark larger than your own marks or branding
Unless you’re showing the Kippo app icon on a mobile phone or in the context of mobile apps, use the "K" or wordmark guidelines above.
We have carefully chosen and developed a comprehensive color palette to represent all things visual for the Kippo brand. Refer to these guidelines for proper usage.
Our typeface is a visual representation of Kippo's voice and tone.
We use friendly, casual, and straightforward typefaces that complement designs and experiences rather than overwhelming them.
For titles or headlines, use SF Pro Display, bold; or Source Code Pro, medium.
For standard text, use SF Pro Display, regular; or Source Code Pro, regular.
Sometimes you may need to refer to Kippo to discuss the Kippo service, describe your presence on Kippo, display your Kippo username, or describe your products or services as they relate to Kippo.
Use the full name “Kippo,” without any modification
Capitalize the word “Kippo,” except when you arereferring to Kippo's web address
Within the body of an article, title, or report, display the word “Kippo” in the same font size and style as the content surrounding it
Modify the word “Kippo” in any way, such as by not capitalizing the “k” or any other capitalizations (i.e., kippo, Kipp0, or KippO etc.)
Use the "K" logo in place of the word “Kippo”
Pluralize the word “Kippo,” use it as a verb, or abbreviate it
We encourage the use of "K" logo, wordmark, and in-app screenshots to promote your profile. However, we don’t allow merchandise (t-shirts, mugs, stickers, posters, etc.) featuring any other Kippo brand assets (Kippo logo, Kippo app icon, etc.) without our permission. If you would like to request permission, please reach out to firstname.lastname@example.org with context and proofs of what you’d like to create.
The following guidelines explain how you can use the brand assets to promote your Kippo account on product packaging.
Share your in-app screenshot on product or packaging so people can see it's from Kippo
Display the Kippo app icon if used beside other social media logos
Display the black "K" logo if used as a glyph
Use the "K" or Kippo logo on your product packaging that implies partnership, sponsorship, or endorsement by Kippo. Please inquire for permission.
If you offer an app, website, or product that is compatible with or related to Kippo, you can describe how your app, website, or product relates to Kippo. But you can’t combine any part of the brand assets as part of your own brand, or suggest that Kippo sponsors or endorses your app, website, or product.
Name your app, website, or product something that is unique and original to you
Design your own original logo or app icon that represents your brand
Use “Kippo” in your app name, website name, domain name, or product name
Use any of Covalent Inc.’s trademarks or logos or other source-identifiers (Kippo user interface, color palette, etc.) as part of your brand identity, which includes your app icon, logo, and product design
Describe your app as “for Kippo” when it is not integrated with the Kippo platform or specifically designed to compliment the Kippo app