Press media and brand guideline

Brand guideline 00

Rules of Thumb
Last Updated 02/26/20

Make sure the brand assets are displayed clearly

Download and use visual brand assets from our Kippo Brand Guidelines

Follow all of Covalent Inc., Kippo’s current Terms of Service, Community Guidelines, and Privacy Policy

Use the brand assets in a way that suggests or implies partnership, sponsorship, or endorsement by Covalent Inc. and/or Kippo

Incorporate Kippo's brand assets, or anything confusingly similar, into any other trademarks, names, domain names, usernames, or logos

Use visual brand assets taken from third-party sources

Use trademarks, names, domain names, usernames, logos, or other content that imitate or could be confused with Kippo or Covalent Inc.

Copy the Kippo look and feel

Feature Kippo's brand assets in connection with pornography, illegal activities/marketplaces for followers/viewers, or other materials that violate the Covalent Inc. Terms of Service, Community Guidelines, or Privacy Policy

Brand guideline 02

Kippo wordmark
Last Updated 09/01/20

If you’d like to use the Kippo wordmark, please follow these rules and guidelines.

Show the wordmark in our signature pink, please see our color palette

Show the wordmark in black or white if the pink clashes with the background

Follow the clear space guidance on the next page

Alter, rotate, or modify the wordmark

Obstruct the wordmark

Surround the wordmark with other characters or creatures

Use versions of the wordmark not found in our Kippo Brand Guideline

Use the Kippo wordmark to refer to any product or service other than Kippo. Note that the "K" logo should not represent Covalent Inc.

pink solid wordmark
Solid wordmark Pink
pink outlined wordmark
Outline wordmark pink
white solid wordmark
Solid wordmark White
white outlined wordmark
Outline wordmark white
black solid wordmark
Solid wordmark Black
black outlined wordmark
Outline wordmark black
pink skewed wordmark
Outline wordmark Skewed

Brand guideline 03

Clear space & minimum size
Last Updated 02/26/20

When you’re using the "K" or wordmark with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least 150% of the width of the logo. To ensure the logo maintains its visual impact, do not make the "K" logo any smaller than a quarter inch or 20 pixels wide, and wordmark any smaller than an inch or 100 pixels wide.

Display the "K" or wordmark side-by-side with other logos. If you include our logo next to other logos, please display it in the same size as other logos

Display the "K" or wordmark larger than your own marks or branding

pink solid logo clear space
Clear space margin 25px
pink solid logo minimum size
Minimum width 25px
pink solid wordmark clear space
Clear space margin 25px
pink solid wordmark minimum size
Minimum width 100px

Brand guideline 04

App Icon
Last Updated 09/01/20

Unless you’re showing the Kippo app icon on a mobile phone or in the context of mobile apps, use the "K" or wordmark guidelines above.

new Kippo app icon
New App Icon
Kippo app icon
App Icon

Brand guideline 05

Color Palette
Last Updated 09/01/20

We have carefully chosen and developed a comprehensive color palette to represent all things visual for the Kippo brand. Refer to these guidelines for proper usage.


Brand guideline 06

Last Updated 02/26/20

Our typeface is a visual representation of Kippo's voice and tone.

We use friendly, casual, and straightforward typefaces that complement designs and experiences rather than overwhelming them.

For titles or headlines, use SF Pro Display, bold; or Source Code Pro, medium.

For standard text, use SF Pro Display, regular; or Source Code Pro, regular.

SF Pro Display

Download here

Source Code Pro

Download here

Brand guideline 07

Talking about Kippo
Last Updated 02/26/20

Sometimes you may need to refer to Kippo to discuss the Kippo service, describe your presence on Kippo, display your Kippo username, or describe your products or services as they relate to Kippo.

Use the full name “Kippo,” without any modification

Capitalize the word “Kippo,” except when you arereferring to Kippo's web address

Within the body of an article, title, or report, display the word “Kippo” in the same font size and style as the content surrounding it

Modify the word “Kippo” in any way, such as by not capitalizing the “k” or any other capitalizations (i.e., kippo, Kipp0, or KippO etc.)

Use the "K" logo in place of the word “Kippo”

Pluralize the word “Kippo,” use it as a verb, or abbreviate it

Brand guideline 08

Merch & Packaging
Last Updated 02/26/20

We encourage the use of "K" logo, wordmark, and in-app screenshots to promote your profile. However, we don’t allow merchandise (t-shirts, mugs, stickers, posters, etc.) featuring any other Kippo brand assets (Kippo logo, Kippo app icon, etc.) without our permission. If you would like to request permission, please reach out to with context and proofs of what you’d like to create.

The following guidelines explain how you can use the brand assets to promote your Kippo account on product packaging.

Share your in-app screenshot on product or packaging so people can see it's from Kippo

Display the Kippo app icon if used beside other social media logos

Display the black "K" logo if used as a glyph

Use the "K" or Kippo logo on your product packaging that implies partnership, sponsorship, or endorsement by Kippo. Please inquire for permission.

No branded hat
No branded tshirt

Brand guideline 09

Naming apps & products
Last Updated 02/26/20

If you offer an app, website, or product that is compatible with or related to Kippo, you can describe how your app, website, or product relates to Kippo. But you can’t combine any part of the brand assets as part of your own brand, or suggest that Kippo sponsors or endorses your app, website, or product.

Name your app, website, or product something that is unique and original to you

Design your own original logo or app icon that represents your brand

Use “Kippo” in your app name, website name, domain name, or product name

Use any of Covalent Inc.’s trademarks or logos or other source-identifiers (Kippo user interface, color palette, etc.) as part of your brand identity, which includes your app icon, logo, and product design

Describe your app as “for Kippo” when it is not integrated with the Kippo platform or specifically designed to compliment the Kippo app

No branded phonecase
Kippo in product name
No branded apps
App for Kippo

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